Heute bin ich über eine Präsentation von Huffington-Post-Redaktor Gala Afshar gestolpert. Er listet Zahlenmaterial zu den Trendthemen „Mobile“, „Social“, „Cloud“, „Big Data“ und „Apps“ auf.
Ein paar Statements aus der Präsentation:
MOBILE: “The mega trend of 21st century is empowerment of people via connected devices”. Mary Meeker
- „People who use phone and tablets to access the Internet will outnumber those who use a PC by 2015“
- „Over 200 million tablets will be sold in 2013.
- „29% of Americans say their phone is the first and last thing they look at every day. People are always connected.“
SOCIAL: “Social Media is about sociology and psychology more than technology.” Brian Solis
- „85“ of users say social networks help them decide what to purchase.“
- „Youtube reaches more US adults ages 18- 34 than any cable network.“
- „the fastest growing age bracket on Twitter is 55 – 64 years old
CLOUD: “The personal cloud will gradually replace the PC as the location where individuals keep their personal content.” Gartner
- „Cloud will generate 14 million jobs by 2015.“
- 1/3 IT budgets to be spent on cloud computing in 2013.“
- „Every week 140’000 hard drives crash in the United States.“
BIG DATA: “The real issue is making sense of big data and finding patters in it that help organizations make better business decisions.” Gartner
- „68% of companies do not have a stated Business Intelligence / Analytics strategy.“
- „Big Data could save put to 450 billion US-Dollar in healthcare spending.“
- „2.5 billion gigabytes of date are created every day. That number doubles every month.“
APPS: “Industry to reach tipping point in next 12-18 months; plans for coporate app stores need to start today.” IDC
- „More than 1.5 million apps are available in the Apple App Store and Google Play.“
- „Of the apps downloaded, 1 in 4 are abandoned after the initial use. People use apps that enhance their lives.“
- „82% of mobile media consumption time is within apps and 18% is from mobile browsers.“
Sven Ruoss 